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Covid-19 has accelerated the popularity of mobile learning applications. Their development is anticipated to expand even in the “new normal” era.
As an extension of distance education, mobile learning apps have become an alternative for traditional classrooms in recent years. They provide new ways in which educational activities are facilitated and empowered. Hence, they promise to redefine education as a whole and soon become mainstream in the time to come.
How strongly are education apps growing, exactly?
As most people have access to smart devices, mobile applications’ usage has increased significantly. Education was among the fastest-growing categories, and this upward trend is primarily due to Covid-19’s impacts.
Its market expansion skyrocketed to a 30% year-over-year growth in the first quarter of 2020.
Businesses can expect continued growth in the upcoming years, according to CNBC. The industry’s worth shall triple from its 2015 value estimation of $107 billion to $350 billion by 2025.
Why WILL mobile education apps continue to grow strongly?
The hype for mobile apps will not end even when the pandemic has died down. As educational apps answer to the increasing demand for a flexible, highly personalized learning experience, they will continue playing a critical role in the education sector and blooming like a great potential market.
Increased flexibility in education
Mobile apps help people overcome common boundaries such as:
- Geographical distance
- Scheduling conflicts
- Learning material accessibility
- Affordability
As a result, they enable a better-educated society where individuals have almost unlimited access to the knowledge and training they need. Learners get substantial support while learning: they can study anytime, anywhere at their convenience and have access to necessary resources.
Besides high-school or college students, another rising group of users who benefit greatly from these apps is adult workers seeking continuous education. They want to secure their job and be ready for promotion opportunities.
To illustrate, both high school students and adult employees can benefit from online courses available on mobile apps.
- The student can attend these extra classes at any time to prepare for his future pursuits.
- The employee can gain essential knowledge of the new technology that his company may adopt soon and gives him a competitive advantage.
Personalized learning experience
The ability to recognize and cater to personal needs also guarantees educational apps’ future expansion. In terms of the user interface, many people favor colorful, interactive layouts.
In response to this preference, most apps feature custom multimedia displays that keep users engaged and attracted, such as visual illustrations or voice guidance.
More importantly, mobile apps deliver a customized learning experience that meets individual progress. Incorporated with technological advances such as AI, they can produce an accurate and comprehensive evaluation of each user’s performance.
On that basis, AI will make adjustments on:
- The delivery of lessons
- Learning emphasis
- Constructive feedback to improve future outcomes made by the app
Thanks to educational apps, the mobile-native generation can now switch to an imaginative, learner-centered way of acquiring knowledge that is 24/7 available on mobile devices. Mobile apps and the e-learning industry will continue to thrive. And it is important to seize the opportunities.
Hai-Anh majored in International Communications. She has been evolving in the technology industry by working as a tech writer for GEM. She’s tech-savvy and always eager to explore more opportunities.
